Rick Boyko

"Businesses today are seeking innovative and creative problem solvers who are not easy to find, because creativity is not taught in most business schools. The Leadership Collective have come together to help businesses solve this problem."

Rick is the founding member of the Leadership Collective and for the past nine years was Director and Professor at the VCU Brandcenter, considered to be the best graduate school for the Business of Marketing Communications. Under his leadership, the school doubled in size while its curruiclum changed constantly, earning it the "Most Innovative Business School in the World" title in 2012.

Prior to the Brandcenter, Rick spent 30 years working on major brands at agencies including Leo Burnett, Chiat/Day, and Ogilvy & Mather. As Co-President, Chief Creative Officer of Ogilvy North America, he integrated Ogilvy's North American offices leading the agency to be named Agency of the year by Advertising Age in 2000.

Throughtout his career, Rick has been dedicated to improving the industry having served on the Boards of the 4A's, Art Directors Club and One Club. Currently, he sits on the Board of Advertising Week, where he has led project inspire for the past eight years. He also has served as the Dean of the Roger Hatchuel Academy in Cannes for the past six years. He has previously sat on the boards of Martha Stewart Living Omnimedia, Napster and Butler Shine Stern & Partners.

This year Rick was inducted into the American Advertising Federation's Hall of fame in honor of his many contributions to the industry.

Contact Leadership Collective:

Email: lscotto@adage.com

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